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Why the promise of big data hasn’t delivered yet

Why the promise of big data hasn’t delivered yet

The basic premise of the [Big Data Analytics] industry’s offering is this: Hidden in that huge mass of enterprise data are latent patterns. If only you could interpret your data properly, like an explorer deciphering an ancient scroll, you’d be able to unearth these precious business secrets. Specialist analytic software tools are needed to crack the code. The big, diverse, disparate, messy data go into these tools, and “actionable insights” come out

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